Can We Really Blame CM Punk?

By Jack Brady

News broke overnight that CM Punk has at this point of time walked away from all WWE duties. Pulled from every upcoming house show and tour it seems that Punk, real name Phil Brooks, has indeed left the WWE.  Reports suggest that Punk told Vince McMahon that he was “going home” after arriving at Monday Night Raw earlier this week.

While we’ve seen the whole Punk vs. the Authority storyline previously with him [kayfabe] quitting, this seems to be a whole different ball game. Clearly the final straw came on the weekend when, after a four year absence, Batista won the 2014 Royal Rumble Match.

Punk is one of the biggest stars in wrestling today and he knows that. Punk should undoubtedly factor into the WWE World Heavyweight Championship match at Wrestlemania XXX, yet the dirt sheets are telling us that Punk is instead in line to face Triple H– a man still trying to keep a stranglehold on his glory days.

Here we have a Championship match that is pitting two former allies up against one another – Batista, an almost 50 year-old, out-of-touch wrestler against the champion, Randy Orton.  Sadly for wrestlers like Punk and the incredibly over Daniel Bryan – old school sentiment trumps today’s stars come this time of the year.

You only have to look at the rumoured matches at Wrestlemania and alleged upcoming returns to know that this sentiment towards wrestlers of decades past is severely affecting the future of the company. Alongside Batista, Brock Lesnar, Rob Van Dam and Triple H trying to remain relevant, there are rumours rife that Hulk Hogan and Sting will be with the company in the coming weeks and that Ryback may be slated to face the Ultimate Warrior – a man who hasn’t laced up the boots since 2008 – at Wrestlemania XXX.

In today’s age of wrestling we should be seeing wrestler’s like Dolph Ziggler, Damien Sandow and Kofi Kingston soar to new heights. Not even established tag teams the Real Americans and The Usos can escape the old school sentiment at the moment given that the 40 year-old New Age Outlaws won their first Tag Team Titles in 15 years on the weekend.

So, can we really blame CM Punk for leaving?

Not at all.

Hopefully this serves as a wakeup call for the WWE.


TLC 2012: What was good, what was bad and what could be potentially brilliant

By Jack Brady

Tables, Ladders and Chairs was one of the better pay-per-views of 2012. Even without the presence of a WWE Championship match, TLC worked so well on so many levels. While yes, it was predictable, nobody could’ve ever imagined how truly great the six-man TLC match between the Shield, Team Hell No and Ryback would really be. It was outstanding. If not for Undertaker and Triple H’s epic encounter at Wrestlemania 28, this would’ve been the match of the year hands down.

There were some pitfalls at TLC though. In my opinion, this PPV should’ve had all of its attention on the World Heavyweight Championship. In saying this, there should’ve been two World Heavyweight Championship matches and like Dolph Ziggler, the WWE failed to ‘cash-in’ on this opportunity.

What I Loved

Cesaro/Kingston Retained

Let’s face it, the Intercontinental and United States Championships have become less and less relevant in the company in recent years. However, with Antonio Cesaro and Kofi Kingston as champions, they have definitely become relevant again. While I’m not a fan of Cesaro’s character, he is definitely a talented individual and what better way to make the US champion relevant again then having the Swiss superman holding it and bagging out the country that he is champion of.

Rhodes Scholars #1 contenders for Tag Team Titles

Cody Rhodes and Damian Sandow are future world champions. Sandow is my favourite wrestler of 2012 because of his simply straight-up heel qualities he possesses. Tagging Sandow and Rhodes together was a masterstroke by McMahon as it allows two similar personalities to strive together in the tag team division before moving onto greater things in later years.  Having them get the opportunity to fight past world champions Daniel Bryan and Kane again gives them this world title rub that they so rightfully deserve and thus can build upon.

Ziggler and ‘The Shield’ Won

Dolph Ziggler and The Shield won. That’s all that matters. Ziggler  further cemented himself as a main-eventer, regardless of AJ’s interference and ‘The Shield’ are able to build off one of the arguably strongest debuts in WWE history. Beyond all this, Ryback still looked ridiculously strong despite his team losing. Good booking by the WWE.

What I Hated

Terrible World Heavyweight Title Match and Ziggler wasn’t WHC.

Big Show vs. Sheamus was terrible. All that build over the past three months essentially amounted to nothing. Big Show pulls out a big chair hits Sheamus, game over? It was silly and Ziggler should’ve been giving the opportunity to cash-in. Imagine if Ziggler cashed in and was then made to defend the title instead of the briefcase against Cena? It would’ve made the PPV a lot more appealing and would’ve definitely made Ziggler look stronger.

Brooklyn Brawler

Who really cares about the Brooklyn Brawler? In the past he has performed as Doink the Clown and has done really nothing in his WWE career. I get that this PPV was in Brooklyn but seriously, imagine the hype if someone like Zack Ryder, Jack Swagger or even Christian was booked instead of him. It was just a straight-up silly booking having him involved at all.

Potentially Positive:

Alberto Del Rio Face Turn?

Having not seen Raw yet, and not reading any spoilers, the way that the WWE handled Alberto Del Rio last night could be potentially one of the more unique face turns that I have ever witnessed. Using Ricardo Rodriguez and the Spanish Announce Team as people for 3MB to abuse, and thus for Alberto Del Rio trying to protect them from the 3MB, was really unique and could be just what Del Rio needs to become relevant once again.

AJ Heel Turn

While it is probably obvious that AJ has sided with Dolph Ziggler, I would nonetheless be surprised to see that AJ is the one behind the introduction of ‘The Shield’. Who knows, her last role as Raw General Manager could’ve been to hire them to Raw and help her out iron all the injustices in the company that saw her fall from her authority role in the company. Who knows?

Why the Armageddon Six Man Hell in a Cell should NEVER occur again

By Jack Brady

Rewind twelve years. December 10th, 2000. Armageddon. There took place one of most entertaining Hell in a Cell’s of all time, the first (and thus far only) six-man Hell in a Cell match. It pitted WWF Champion Kurt Angle against The Rock, Stone Cold Steve Austin, The Undertaker, Rikishi and Triple H.

There it was seen, one of the most hellacious matches in WWF/E history. We saw every man bleed. We saw Austin go through a car window, Rikishi get chokeslammed off the top of the Cell and Triple H get slingshotted into a car. It was half an hour of pure entertainment and unforgettable spots and at the end of the day we saw Kurt Angle retain his title.

In saying that, it should never happen again.

The WWF in 2000 was jam-packed full of wrestling stars. This match was a way that the world could see all of them pitted against one another at the one time. A time before the Elimination Chamber was introduced. Each of these men will be hall of famers of the company at some point in time. Steve Austin is already so.

To Hell and Back: Kurt Angle Retains the WWF Championship

This feat of a six-men Hell in a Cell should never occur again let alone be suggested to be the answer to the upcoming Hell in a Cell PPV that will be taking place on October 28th.  With John Cena seemingly out with an elbow injury past the upcoming PPV, there are rumours going around that they the company will counteract his absence with the second-ever six-man Hell in a Cell.

With the way that this past week’s RAW went down, this suggested match would more than likely see WWE Champion CM Punk take on Kofi Kingston, The Miz, R-Truth, Ryback and Alberto Del Rio.

It doesn’t even compare to the match that took place in 2000. The disparity between those in 2000 and those in today’s WWE is immense. Between Kurt Angle and co. they have won thirty-eight world championships and eighty championships overall in the company.

Fast-forward to the suggested 2012 version and only Punk, Miz and Del Rio have won world championships, only a mere eight times between them. Overall, these six current wrestlers have won only thirty-one belts. To even suggest these men try and replicate what those six legends of wrestling produced in 2000 is ridiculous. I mean, Ryback hasn’t even won a title in the company yet.

If the WWE were to reintroduce the six-man Hell in a Cell later next month, it would well and truly tarnish what Angle, Austin, Rikishi, Rock, Taker and H did in 2000. It was one of the greatest matches in WWF/E history due to its innovative originality.

It shouldn’t happen ever again.

Socially Advanced: WWE’s tilt on social media is paying dividends

Facebook, Twitter, Youtube and even Instagram: the WWE uses them all.

Each are forms of social media and there is no arguing that the WWE is ahead of its time with each form of social medium, in comparison to other global companies anyways.

However, the company’s use of Twitter, Facebook and Youtube for example, is bordering brilliance albeit it is also borders down the lines of annoying.

Those that socialize with the company and its ‘superstars’ are branded as the ‘WWE Universe’ whilst every platform of social media used by the WWE is bonded together by a program labelled WWE InterAction located on the company’s website.

Brilliant, right? This is where the annoying part comes in.

Those at the WWE know that they are global social media leaders, so much so, that they never stop talking about it! Each and every week, on Raw and Smackdown, Twitter and Facebook is mentioned by the commentators, the wrestlers and even in title cards between advertisement breaks, constantly.

Their strategy is palpable and successful, given that there is process that allows for the shows to be more interactive and influence casual fans to tune in on a more frequent basis.

Quite frankly, this is the beginning of the WWE’s social media era and while it may be annoying, it is working and paying massive dividends for the company.

Collectively, between the WWE’s talent accounts, they have over 20 million Twitter followers and 60 million Facebook likes.

Even during WrestleMania 28 in April, over 110 individual terms trended on Twitter during the night whilst the Wrestlemania Twitter hashtag was ‘tweeted’ over 600,000 times: potentially reaching over 130 million people.

The WWE has also utilized Youtube successfully in recent months to broadcast pre-shows for their pay-per-view’s (PPV) free of charge, on their Youtube channel. In these ‘pre-show’s’ they offer tasters, through matches, commentary and usually an announcement about the upcoming PPV.

Essentially it is the WWE’s final effort to entice its global audience to buy the PPV thus ultimately affecting the company’s global audience into surrendering their money to the product, all due to the influence of the Youtube ‘pre-show’, and in that, social media.

Anyone who dismisses WWE’s social media success since the fact that it is only due to it wrestling are completely missing the point.

In the end, the WWE is a global media company that is incorporating various components into its global media environment with the thought of social congeniality in mind.

The WWE is developing as technology and society develops as the company adapts new forms of interaction down through to its global audience.

Thus with the introduction of Tout it has allowed the WWE Universe to send to and respond to the “Touts” (small 15 second video messages) uploaded by the companies wrestlers, creating another way that the WWE Universe can interact with their favourite wrestler.

The WWE in this way has created a tool that can only be a positive smudge on the company’s social media ideals and an efficient way for the WWE to continue with the rumoured belief that the new Raw and Smackdown General Manager’s will be the WWE Universe themselves.

Social media is the core of WWE’s success and it is working, beyond belief.

Future Endeavoured: Children, the future of WWE

By Jack Brady

Cast your mind back to Wrestlemania 21: the night that John Cena won his first WWE championship and begun his rise as the face of WWE.

Brian Fitz, in his 2006 book “Between the Ropes” earmarked Cena to lead the WWE into the future.

“Cena is the man who will carry the company to its next great height.”

The now ten-time WWE champion has done that and then some. The man himself becoming a primary influence of the introduction of WWE’s PG era in 2008; the structure of this era now defines the production practice of WWE wrestling as the storylines, showcased on the company’s shows Raw and Smackdown, have now become a family- friendly substance.

For the WWE too have gone through the programming structures of the 90’s Attitude Era and the Early-2000’s Ruthless Aggression Era, their most recent change of programming to the more jovial PG rating was a bold and not necessarily popular move.

The PG era alienated the long time fans of wrestling as the live crowds and the global wrestling audience became divided over Cena, the face of the WWE’s PG product.
This divide is now personified through the chant “Let’s go Cena, Cena Sucks”.

According to the WWE corporate website approximately 56% of the WWE audience is made up of women and children under the age of 18, this is the audience that chants for Cena.
Vince McMahon’s change of WWE programming to PG saw that he could avoid controversial storylines and appeal to over half of the company’s audience that is women and children.

Since he had already bought out all the other major wrestling companies, McMahon realised he could centre the company more on profits and sponsors throughout the global environment especially through the company’s PG focus in terms of merchandise and the marketing of kid-friendly wrestlers like Cena, Santino Marella and CM Punk.

The resistance, the old-school fans who chant “Cena Sucks” are those that enjoyed the hardcore storylines of wrestling. This form of wrestling according to former WWE wrestler Dave Bautista was killed by Cena.

“The girls love him, he’s good looking guy, says all the right things, does all the right things, but the hardcore fans can’t stand him,” Bautista said in a 2011 interview.

“He is Mr. PG… to me; he [Cena] killed hardcore, edgy wrestling.”

The WWE’s flagship shows, Raw, introduced in 1993, and Smackdown, introduced in 1999, prior to the PG era were embroiled in controversial storylines and the older fans loved the antics of the Attitude and Ruthless Aggression Era’s: such times that were defined by the beer-drinking, finger-flipping Stone Cold Steve Austin, crowd-favourite The Rock and the emergence and dominance of Brock Lesnar.

Since the emergence of the PG Era, and as wrestling journalist Asif Lalani points out, a lot of cool things had gone away.

Essentially what the PG era and wrestling nowadays encompasses is pretty simple: no boobs, no blood, no controversy, and no swearing.

Mr Money in the Bank: Cena with the briefcase he won at last Sunday’s PPV.

Long-term fans of the company don’t have the same enjoyment from the current product of the WWE: they are bored by John Cena.

What these fans are failing to realise is that the continuance of the WWE in later years will come from the appealed audience of today, the kids.

More critically: why would McMahon kill something the kids love? They are the future of the company’s success. Many children, whom the company is targeting through its product now wouldn’t even remember the wrestling of old.

There is no need for it to change to secure the businesses global environment. The children take it a face value already and love it as it is.

It will be little Sam’s or little Zoe’s first John Cena shirt that they wore with pride in their childhood who will still be watching Raw and Smackdown in twenty years time with their own children.

These kids in the company’s global audience today are the focus of the business production practice and released mediums of today and of the future. Not the old geezers reminiscing that the WWE was better ‘back in the day’.

Sure. Wrestling isn’t edgy, isn’t as hardcore and may not even be as haphazard in its storylines as it once was. Yet what McMahon has done with his product and with his stars like Cena shows that he is appealing to the majority of the company’s global environment through the company’s expressed media.

It’s just good business.