By Jack Brady
Last week, Matchbox Twenty released a new single, ‘She’s So Mean’ off their forthcoming album North. After listening to the song several times, I can’t help but think Rob Thomas and co. have sold out to musical hell i.e. mainstream.
Let’s get one thing straight, I don’t mind the song, and yet, undeniably, I think the band is trying to reach out to the most impressionable minds when it comes to mainstream music, teenagers.
Teenagers will be the ones requesting it, talking about it and buying the single because of its pop music linage, it will be continually played on mainstream radio stations (think LMFAO’s Sexy and I Know It and Maroon 5’s Moves like Jagger), and more importantly, from the bands’ point of view, they will be making money.
However, to that, I say fuck the teenagers.
How about the band’s loyal fans, like myself and millions of others?
We are the ones who have loved and listened to albums like Mad Season, Yourself or Someone Like You and More Than You Think You Are; the ones who have loved and enjoyed songs like ‘Bent’, ‘Unwell’ and ‘Push.’
The song is nothing like their previous songs, in fact, in relation to their other songs, its rubbish. It sounds like it should belong on a Maroon 5 album.
If they stuck to their roots, and dare I say not sold out, they would’ve received the same if not a better reception from the fans of their past work.
Matchbox Twenty’s 2007 album, Exile on Mainstream, was a diversion from the bands’ previous work. It was a bold move for the band and it worked. Songs like “How Far We’ve Come” and “I Believe You When” were accompanied with a second disc of the bands’ Greatest Hits. It blurred the lines between old and new, with their new songs bringing loyal and younger fans together. The band pulled off a winner.
Fast-forward five years, and the band has gone to the dark side, and it isn’t good. In my opinion, this song is a slap in the face to the bands’ loyal fans.
Tell me what you think: